Ariat is a global leader in performance footwear and apparel, combining advanced technology with timeless Western style. Founded on innovation and craftsmanship, Ariat designs products built for comfort, durability, and performance—whether in the saddle, on the job, or in everyday life. Trusted by equestrians, ranchers, and outdoor enthusiasts, Ariat blends modern science with authentic heritage to deliver gear that works as hard as the people who wear it.